The Latin Grammys at 25: The 10 Biggest Moments

A Quarter-Century of Latin Music Magic

Since its inception in 1997, the Latin Grammys have celebrated the vibrant tapestry of Latin music, recognizing the extraordinary talents of artists from across the globe. Over the past 25 years, the awards show has witnessed countless unforgettable moments that have left an indelible mark on the music industry. As we commemorate this milestone, let's revisit some of the most iconic and impactful moments in Latin Grammy history.

1. Shakira's Electrifying Performance (2001)

Shakira's mesmerizing performance of "Whenever, Wherever" at the 2nd Latin Grammy Awards set the stage for her global stardom. Her captivating dance moves and infectious energy ignited the crowd, solidifying her status as a Latin music icon.

2. Juanes' Historic Album of the Year Win (2004)

Juanes' album "Un Día Normal" became the first rock album to win Album of the Year at the 5th Latin Grammy Awards. This groundbreaking victory shattered genre barriers and paved the way for rock music's mainstream acceptance in Latin America.

3. Calle 13's Provocative Artist of the Year Award (2009)

Puerto Rican duo Calle 13 made waves when they won Artist of the Year at the 10th Latin Grammy Awards. Known for their socially conscious lyrics and experimental sound, their success challenged industry norms and sparked important conversations about social justice.

4. Rubén Blades' Lifetime Achievement Award (2009)

Legendary Panamanian singer-songwriter Rubén Blades received the coveted Lifetime Achievement Award at the 10th Latin Grammy Awards. This honor recognized his immense contributions to Latin music over five decades, inspiring generations of artists.

5. Alejandro Sanz's Record-Breaking Album Sales (2011)

Spanish singer-songwriter Alejandro Sanz's album "Paraíso Express" became the best-selling Latin album of the 2010s. This commercial success showcased the enduring power of Latin music and its ability to transcend borders.

6. Taylor Swift's Latin Album Debut (2022)

American pop superstar Taylor Swift made history when her album "Red (Taylor's Version)" became the first non-Spanish language album to win Album of the Year at the 23rd Latin Grammy Awards. This groundbreaking moment further solidified the global reach of Latin music.

7. Vicente Fernández's Posthumous Win (2022)

Mexican music icon Vicente Fernández received a posthumous Latin Grammy for Best Ranchero/Mariachi Album for "A Mis 80's." This emotional tribute honored his legacy as one of the most beloved and influential figures in Latin music history.

8. Bad Bunny's Reign as "El Conejo Malo" (2022)

Puerto Rican rapper Bad Bunny dominated the 23rd Latin Grammy Awards, winning multiple awards including Album of the Year for "Un Verano Sin Ti." His meteoric rise and record-breaking success have solidified his status as a global superstar.

9. Rosalía's Experimental Masterpiece (2022)

Spanish singer-songwriter Rosalía showcased her musical versatility with her album "Motomami," which won Best Alternative Music Album at the 23rd Latin Grammy Awards. Her innovative blend of genres and experimental approach pushed the boundaries of Latin music.

10. Carlos Vives' Celebration of Colombian Heritage (2023)

Colombian singer-songwriter Carlos Vives paid tribute to his roots with his album "Cumbiana II," which won Best Tropical Fusion Album at the 24th Latin Grammy Awards. His passion for preserving and promoting Colombian culture resonated with audiences worldwide.