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Atlanta Hawks Officially Unveil New Nike NBA Fly City Edition Uniforms
A Rust-Orange Nod to Atlanta's Past
The Atlanta Hawks have unveiled their new Nike NBA Fly City Edition uniforms for the 2023-24 season. The uniforms feature a rust-orange base color, a nod to the team's heritage as the St. Louis Hawks. The uniforms also feature a new logo on the chest, which incorporates the team's iconic "Pac-Man" logo into a more modern design.
A Detailed Look at the New Uniforms
The new uniforms are made from Nike's Flyknit material, which is designed to be lightweight and breathable. The jersey features a v-neck collar and side panels for added mobility. The shorts feature a mesh waistband and side pockets.
The uniforms are completed by a pair of orange socks with black and white stripes.
The Hawks will wear the new Nike NBA Fly City Edition uniforms for the first time on October 21, 2023, when they host the Miami Heat.
A Nod to Atlanta's Past and Future
The new Nike NBA Fly City Edition uniforms are a nod to both the Hawks' past and future. The rust-orange color pays homage to the team's time in St. Louis, while the modern design reflects the team's future in Atlanta.
The Hawks are hoping the new uniforms will help them build on their success from last season, when they finished with a 43-39 record and made it to the Eastern Conference playoffs.